Lighting up your skyline
At Fractal Systems, we bring buildings to life through light. Based in Dubai, we design and deliver bespoke facade lighting solutions that transform architecture across the UAE, Saudi Arabia, Qatar, and the wider Middle East. We seamlessly blend creativity with technical precision. From illuminating such iconic landmarks as the Dubai Chamber and the Oman Pavilion at EXPO 2020, to creating the world's largest LED cube for Jetex, every project reflects our passion for innovation and design.
We work with top architects, developers, and city planners to create lighting designs that showcase each building's beauty and defining character. Every project we take on sets out to do more than illuminate a building; it’s about creating an experience. With energy-efficient, durable, and intelligent lighting systems, we make facades stand out while keeping sustainability at the core. Whether you’re looking for a subtle architectural glow or a dynamic lighting display, our team handles everything from concept and design to programming and show operation.
We design LED lighting solutions to bring a touch of creativity to interior and exterior architectural spaces. At Fractal Systems, each project is balanced between art and functionality to increase the building's form and highlight its unique character. Our aim is to transform ordinary structures into memorable visual experiences through thoughtful lighting design that correctly complements the architecture and thus leaves a long-lasting impression.
We specialize in making building walls look magnificent with our special lights and projection techniques. Our designs bring buildings alive with colorful and moving visuals that people love to watch. Whether it's for an event, festival, or just to make a building stand out, our projection mapping offers an experience to remember for one and all.
We turn building facades into dynamic screens with advanced lighting technology. Our programmable systems display text, images, and videos, making any building a visual landmark. From media mesh setups to enormous LED facades, we develop designs that amaze audiences, just as the world's largest LED cube does at Jetex.
Our design team creates smart and creative ideas for lighting building facades. We translate concepts into realistic visualizations and apply techniques like wall grazing to accentuate architectural details, making your building look stunning day and night.
We bring outdoor lighting to life by programming every light to work in concert and harmony. From color changes to dynamic sequences, our choreography creates memorable displays that capture attention and impress audiences.
Lighting Programming
Would you like to give your visuals that extra zing? Our high-quality outdoor LED screens deliver bright, vivid colors while being remarkably energy-efficient. Be it for advertising, events, or big presentations, these screens make sure that your message is clear, eye-catching, and memorable under any conditions.
Outdoor LED Screens
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Our Services
Projects
2025
Building facade lighting
Fractal transformed Bank Albilad’s head office in Riyadh with a 52-meter LED Media Facade using flexible LED strips designed for seamless integration, brightness, and efficiency. The project highlights expertise in facade lighting and commitment to delivering premium, turn-key solutions across the Middle East.
2024
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Media facade lighting
A record-breaking 10mX10mx10m LED Cube was designed, manufactured, and installed within 7 days by Fractal! The cube stood tall in all its glory to welcome the delegations for COP 28 arriving at the JETEX VIP Terminal in Dubai. The cube allows for a two-sided split display or one continuous cubic display both optimized for playing anamorphic content.
2024
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Media facade lighting
Fractal has designed the Jumeirah Lake Towers at the beach with a well-planned lighting infrastructure, featuring LED screens and LED strip lights. This setup ensures optimal visibility for all night swimmers.
What We Do
At Fractal Systems, we turn architectural visions into reality through custom facade lighting concepts that blend artistic creativity with the latest technological innovations. From design through installation and maintenance, we provide energy-efficient, modern solutions that enhance building aesthetics and light up the city skylines across the region.
Conceptual Design
Our architectural façade lighting solutions start with a solid creative foundation. We translate your vision into compelling design concepts and turn building exteriors into stunning visual masterpieces. By leveraging advanced lighting techniques, we craft unique effects that highlight architectural form and enrich the surrounding environment to ensure your project stands out with purpose and impact.
Engineering Design
We provide precise engineering design in facade lighting solutions, developing detailed layouts, technical drawings, and simulations that bring creative concepts to life. Our approach ensures each design is not only visually striking but also practical, efficient, and built for long-term performance and reliability.
Lighting Supply
As one of the trusted lighting suppliers in Dubai, we offer top-class facade lighting luminaires and accessories that meet both the technical and aesthetical requirements of your project. By complementing these with professional lighting design services, we guarantee a solution that will enhance the visual appearance and functional performance of your building.
Lighting Installation
Our skilled team executes each step required in the installation of façade lighting with accuracy and attention to detail. From proper positioning through to safe installation, we provide faultless execution by utilizing the latest installation methodology and ensuring optimum performance with long-term reliability for your project.
Testing & Commissioning
At Fractal Systems, we don't just install your lighting, we ensure that it performs flawlessly from the very moment it's switched on. Our highly skilled team performs thorough testing and commissioning, following your custom lighting design plan to the letter. This way, all architectural lighting systems can boast peak efficiency and provide that stunning visual impact and reliable performance that your project truly deserves.
Operations & Maintenance
We are committed to making sure your facade lighting system continues to function well for many years. Our professional team will handle all the needed maintenance to ensure that your lighting hardware remains in good condition and performs at the same high level consistently.
Why Choose Us?
At Fractal Systems, we believe each building has a story to tell. That is why we take time to understand your ideas, your goals, and the unique character of your architecture. Our team works closely with you to turn these insights into personalized facade lighting designs that truly make your building shine and leave a lasting impression.
Your Vision, Our Focus
No two projects are alike, and we know it. We design lighting solutions that perfectly complement the style of your building, accentuate its features, and create a striking visual identity. From dynamic color effects to artistic illumination techniques, our designs will continue to make a statement and be remembered.
Custom Designs
We care about the environment as much as we do about beauty. Using advanced LED systems and energy-saving technologies, we create lighting that is bright, vibrant, and eye-catching-all while reducing power consumption and keeping operational costs low.
Energy Efficient
Flexibility is key in our light systems. Driven by intuitive controls, you can create smooth color transitions, dynamic effects, or even fully customized sequences, transforming your building for every occasion. Be it a daily display or a special event, your facade will always be in perfect harmony with your vision.
Smart Controls
We know that lighting isn't just about looks; it's also about performance you can trust. That's why all of our products are rigorously tested for durability and resistance against the elements so you can be assured of consistently long-lasting operation and safe installation. When you do business with us, rest assured that your investment is built to last.
Durable & Safe
From initial consultation and design through to installation and final testing, we manage every step involved with your project. Our hands-on approach ensures everything runs smoothly, on time, and without surprises. We take care of the details, so you can focus on enjoying the result.
Maintenance & Support
We believe in offering nothing but the best in lighting solutions to meet your needs and budgets. With our strategic approach, you get a perfect balance of design, performance, and cost-effectiveness that will make your investment truly worthwhile.
Cost Effective
Stand Out in City In busy cityscapes, building facade lighting is what will make your property more visible and memorable, drawing attention to your structure and thus helping commercial spaces like retail outlets, hotels, and office towers stand out in a crowded skyline.
Stand Out in City
Facade lighting doesn't only illuminate your building, it can define its identity. Creative lighting designs give your building a singular visual signature that represents your brand, personality, and values. Media-based lighting can even become a powerful marketing tool, with the building's appeal becoming more memorable to the general public.
Boost Your Brand
Exterior facade lighting enhances the look and feel of the entire property. It can add depth, character, and elegance with accent lighted architectural features, texture, and material. Whether your design is minimalist or complex, the right lighting makes a building shine at night.
Enhanced Aesthetics
Modern facade lighting systems are designed with sustainability in mind. With energy-efficient LEDs and smart controls, you can reduce energy consumption and your carbon footprint while saving utility costs-all without sacrificing style and visual impact.
Energy Efficiency
Frequently Asked Questions
To modernize facade lighting, consider upgrading to energy-efficient LED lights, integrating smart controls for dynamic lighting effects, and incorporating techniques like wall grazing or projection mapping to enhance architectural features.
Facade lighting is the strategic illumination of a building's exterior to enhance its architectural features, create visual interest, and highlight its design, especially after dark.
The different types of facade lighting include wall washing, wall grazing, accent lighting, backlighting, and projection mapping. Each type highlights different architectural features and creates unique visual effects on the building's exterior.
LED facade lighting uses energy-efficient LED lights to illuminate a building's exterior, highlighting its architectural features while reducing energy consumption. It offers long-lasting performance and flexible design options for dynamic lighting effects.
The cost of facade lighting fixtures in Dubai varies based on factors like the type of lighting, brand, and installation requirements. On average, prices can range from a few hundred to several thousand dirhams per fixture, depending on the complexity and scale of the project.
Fractal Systems is one of the leading companies for facade lighting in Saudi Arabia, offering innovative, high-quality lighting solutions tailored to enhance architectural designs. They specialize in energy-efficient, dynamic lighting systems and have a proven track record in delivering exceptional results.
Techniques of facade lighting design include wall washing, wall grazing, accent lighting, backlighting, and projection mapping. These techniques highlight architectural features, create visual interest, and enhance the overall appearance of a building’s exterior.
Our Trusted Partners
We collaborate with some of the world’s leading LED facade lighting manufacturers to deliver innovative, reliable, and high-quality solutions for architectural, dynamic and Urban lighting projects. These trusted partners enable us to provide advanced technologies, diverse product offerings, and proven expertise across the GCC and beyond.
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Our Roots
Fractal Holdings is an innovative company that offers immersive experiences, lighting design, events branding, art installations and much more.
Turnkey display and engagement solutions to create unforgettable experiences for your visitors. Ideal for experiential marketing campaigns with technologies priced on rental basis.
Here you will find
Masterpieces | Interactive Systems | Holograms | Robotics | Techno-Art | Custom Display Solutions | Kinetic Ceilings | Immersive Experiences | Content & Application Development
From mesmerizing animations to immersive holographic experiences, Fractal Digital redefines how your technology is displayed. We offer in-house content creation, robust support and future-ready creativity.
Services we provide
2D & 3D Animations | Anamorphic Content | VR AR MR | Holographic Content | AI-Integrated Apps | Infographics
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Explore More
Versatile offering. Uncompromising quality.
A big thank you to the Fractal team for an amazing event last night. We have received amazing feedback and the event would not be possible without our trusted suppliers.
Natasha Warren
ADMM
Great job guys it's been an absolute pleasure working with you and hopefully this is a start of many more bravo.
Daniah Alaoudah
Forty Two
Thank you and the entire team for the amazing work you have done for IKTVA, it was a real pleasure working with you guys
Majed Imam
Filmmaster
... thank you so much project manager for your amazing work and fast quality replies. It feels so good to work with you.
Nur Alomri
NEOM - World Cleanup Day
A big thank you to you guys at Fractal, the event was a success, everyone loved the technology and projection and I am sure we will do more innovative things together.
Faiza Abubaker
Filmmaster
The deadlines were very short and the working conditions were not what we are used to but nevertheless, together we were able to produce a wonderful result! Thank you very much for your kindness, professionalism and patience!
Okita Daels
ProFirst
thank you for your hard work, dedication, and the positive impact on this project...
... your patience and contribution have not gone unnoticed and have been key to the success of the project.
Giulia Dellepiane
Avantgarde
...your team was extremely professional and supportive which made a real difference. I have very much enjoyed working with your team on this project, and I do hope we get a chance to work together again.
Lewis Kenney
World Defence Show
Working with the Fractal team on our project made the whole process seamless and efficient. My special thanks to all project managers and also the on-site crew for working with us and our client patiently.
Noora Khaled Alameri
DOE
Thank you team for the support and professional execution onsite. Your team was always available onsite whenever needed and requested. We also can’t deny your availability on every call and every meeting. Thank you so much
Daniel Mengisteab
Marcom Arabia
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Discover Our Full Range of Innovative Solutions
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Event Technologies
Turnkey display and engagement solutions to create unforgettable experiences for your visitors. Ideal for experiential marketing campaigns with technologies priced on rental basis.
Here you will find:
Showstopping Masterpieces | Interactive Systems | Holograms | Robotics | Techno-Art | Custom Display Solutions | Kinetic Ceilings | Immersive Experiences | Content & Application Development | AR VR
