Media Facade Lighting
Media facade lighting is a great way to turn any building into a digital showpiece. It lets you display eye-catching visuals, messages, and animations that really grab people’s attention.
At Fractal Systems, we’ve helped clients across the UAE and Saudi Arabia make the most of this technology. We’ve lit up buildings like the Dubai Chamber of Commerce and Bank Al Bilad in Riyadh, creating facades that stand out and tell a story. From creative design to technical execution, we bring years of local experience to the table so you can rely on us to deliver a media facade that’s not only stunning, but also built to perform.
What is Media Facade Lighting?
Media facade lighting uses LED lighting technology to turn building exteriors into dynamic digital displays. It allows you to show visuals, animations, or messages directly on your facade making your building stand out day and night.
More than just lighting, it’s a powerful way to communicate, advertise, and create memorable visual experiences. Commonly used on towers, malls, and public buildings, media facades are especially popular in places like Dubai, Saudi Arabia, Qatar, New York etc. where bold, innovative architecture is key.
At Fractal Systems, we design and deliver media facade solutions that are creative, impactful, and built specifically for the region.
Benefits of Media Facade Lighting
Media facade lighting is a modern lighting technique that transforms a building’s exterior into a dynamic digital display, combining light, motion, and content to create stunning visual experiences. It enhances architecture while delivering messages, branding, or artistic visuals in real time.
Whether its your mall, hotel, or corporate building, media facade lighting helps you stand out in a crowded skyline. It instantly grabs attention and gives your brand a bold, modern presence.
Increased Visibility
Got a campaign, event, or seasonal message? Your building can display it live. Media facades let you showcase promotions, greetings, or announcements in real-time no printing or banners needed.
Branding & Marketing
Exterior facade lighting can enhance the aesthetics of a building by emphasizing its unique architectural features, textures, and materials. It can also create a sense of interest, adding a new dimension to the building's appearance.
Easy Customization
Our LED systems are energy-efficient, low-maintenance, and designed for the Middle East’s tough weather. You get a stunning digital display without high operating costs.
Smart Efficiency
Our Projects
2025
Fractal transformed Bank Albilad’s head office in Riyadh with a 52-meter LED Media Facade using flexible LED strips designed for seamless integration, brightness, and efficiency. The project highlights expertise in facade lighting and commitment to delivering premium, turn-key solutions across the Middle East.
2024
Dubai Chamber of Commerce and Industry lights up along the bank of Dubai Creek with a mesmerizing display of colors and content on the Media Facade done by Fractal Systems. Fractal provides turn-key Facade Lighting Solutions from design to execution.
2024
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Fractal has designed the Jumeirah Lake Towers at the beach with a well-planned lighting infrastructure, featuring LED screens and LED strip lights. This setup ensures optimal visibility for all night swimmers.
Why Choose Us?
We use high-quality LED systems that are bright, durable, and flexible enough to fit any building shape such as flat, curved, or complex surfaces.
Advanced LED Technology
With extensive experience across Dubai, Riyadh, and the wider Middle East, we understand the unique architectural styles, cultural preferences, and climate challenges of the region. This local knowledge helps us design media facade lighting solutions that not only look stunning but also perform reliably in the Middle East’s environment.
Regional Expertise
You can schedule content, adjust brightness, or change visuals from anywhere. Everything is connected and easy to manage remotely.
Smart Control Systems
No two buildings are the same, and your lighting shouldn’t be either. We customize every aspect from the size and layout of the LEDs to the content, colors, and animations making sure your facade perfectly reflects your brand and vision.
Fully Customizable Displays
From initial design and planning to installation and testing, we handle everything for you. Plus, our team provides ongoing support and maintenance to ensure your media facade continues to perform flawlessly long after launch.